Our Approach

About Our Work

Providing Inbound Marketing solutions for purpose-driven brands since 2014.

At Saltworks, we believe that good marketing is a lot like salt: it enhances your product, you absolutely have to have it — and you’ve got to use just the right amount. Plus, when you’ve used it correctly, people really, truly love it. And they really do miss it when it isn’t there.

Our mission is to help our clients kick some serious butt and have a ton of fun along the way. If your business needs a little digital seasoning, say hello!


We’re not against tooting our own horn every once in a while— and we certainly march to the beat of our own drum. If you think Corporate Social Responsibility (CSR) is more than just window-dressing, or if any of these resonate, chances are you’ll have fun working with us.

We Believe Great Minds Think Alike

We collaborate with businesses that share the same values as we do, because we want to help purpose-driven brands grow and have greater impact. We love to work with bold brands who aren’t afraid to make moves.

We Bring Big Brand Experience

Whether your brand is big or still growing, we’ve got you covered. Our founder, Esther Brown, has spent over a decade in New York City and Washington, D.C., working at world-class brands like Google and AOL, as well as nimble tech start-ups and thriving local businesses.

We See The Big Picture

As strategic thinkers and data lovers, we’re able to approach your business from a fresh perspective, taking a step back and shaping clear strategies and plans to help you get from where you are to where you want to be.

We Understand Community

We understand how to build authentic brands and vibrant communities of loyal customers. Our years of experience in this area mean we can help you create thriving communities that translate into consumer action and, ultimately, business growth.

We Bring a Fresh Approach

As a small, agile company, we build a right-sized team for your unique project, offering personalized service to each and every one of our clients.

We Don’t Do B.S.

Here’s a promise: no bull. Chalk it up to years of NYC living, but ain’t nobody got time for that. You can trust us to always be straight with you.


There are lots of reasons to choose Saltworks— if you value Corporate Social Responsibility (CSR) or if one of these rings true, chances are we’d love to work with you.

You Want to Do Well While Doing Good

You’re a purpose-driven business whose products and services make people’s lives better but you know you could be doing more. Corporate Social Responsibility (CSR) is not just a buzz word to you, and your clients and customers should know it. At Saltworks, our mission is to help you kick some serious butt while having a ton of fun along the way. We love working with authentic brands like yours, amplifying your message.

Your Brand Is Your Baby

Trust us, we get it: your brand is EVERYTHING. In today’s day and age, people don’t buy what you do, they buy why you do it. That’s why you only want to collaborate with a partner who’s going to love your brand as much as you do, and why we only work with brands that we can really get behind, too. We’ll always treat your baby as if it were our own, because we’re passionate about impactful, purpose-driven companies like yours.

You’re All About That ROI

We’re led by an former Googler (Xoogler, as they say), so trust us: we’re all about that data, too. You want to know your marketing dollars are working hard for you and delivering real results, and we want exactly the same thing. That’s why we’ll work together to define your marketing goals and help you achieve the return you’re looking for. You get out what you put in, and that’s why we always give our all.

You Need to Up Your Game

Your products may be awesome, and your business may be forward-thinking, but if you’re using old-school marketing channels that are hard to track, you need a digital transformation. Your customers and clients are online; that’s why we specialize in Inbound Marketing strategies like Social Media, Search Engine Optimization (SEO) and Content Marketing. These all work together with razor-sharp focus to help you find and engage exactly who you’re looking for: the lead that’s looking for you, too!

You’re Not Sure What it All Means

“Content is King,” and “Distribution is Queen,” sure— but, what does it all mean? It’s true: now, more than ever, content IS king, and businesses need savvy marketers that can wear an editorial hat, too. Whether you need help with your editorial strategy, content creation or the whole 9 yards, we’re here. With years of creative and editorial experience under our belts, we’ll help you navigate today’s crowded, confusing content marketing landscape.

You’re Worried About Getting Left Behind

Digital marketing is evolving at an incredibly fast clip, and it can be overwhelming to try to understand all the changes, let alone figure out how you can leverage inbound trends to build your brand and grow your bottom line. That’s why we make it our business to stay on top of the ever-changing world of marketing: so you don’t have to.

You Want Your Agency to Take the Wheel

You don’t have time to worry about your marketing. We get it. Let us take the lead and free-up precious time that you can use to do what you do best: run your business.

You Want Your Agency to Be Your Partner

On the flipside, maybe you want your agency to be your collaborator and partner, a sounding board to help steer your strategy and help support you where you need it. We can dig that, too!

Our Work

Just a few of the awesome brands we’ve worked with.

Piqued Your Interest?

If you’re wondering how Inbound Marketing can help tell your brand’s Corporate Social Responsibility (CSR) story and grow your business, you’ve come to the right place.