Our Story

About Saltworks

An Inbound Marketing agency providing essential solutions for purpose-driven brands, since 2014.

Founded by a former Googler, Saltworks Media is a boutique inbound marketing agency whose mission is to help our clients kick some serious butt and have a ton of fun along the way. We love working with authentic, purpose-driven businesses and brands who do well while doing good: making people’s lives better through amazing products and services, supporting their communities and creating meaningful relationships with those around them.

We’re focused on delivering great work that makes a big impact for our clients, whether they’re large or small (we especially love medium-sized!). We love helping our clients see the big picture and effectively plan for the future, working in partnership with them to identify and execute simple, elegant inbound marketing solutions to their most complex strategic challenges. We strive to grow our business with the same honesty and integrity that we use to serve our clients every day.


These core values embody our culture, spirit and dedication to doing well and doing good. They keep us aligned and help us make decisions about everything from the clients we choose to serve to the way we work with one another.

Be Bold

We believe that life is an adventure, and that your marketing can take you places. We love working with bold brands who value openness and aren’t afraid to attract attention, try something new or take a stand.

Make An Impact

Aim higher, achieve more, do it together. Rally around the stuff that really matters, and get things done. Truth is, we find that the smarter we work, the luckier we get — and we like it that way. 

Think Big

As data-driven creatives, we’re always happy when we get to take a step back and envision the big picture, whether that’s about helping a client refine their brand purpose or about sifting through the details to develop a clear strategy that helps a client move forward and have greater impact.

Keep It Simple

Marketing shouldn’t be complicated— it should be real. It should reveal what’s already there. We believe that simple, elegant solutions are often the best answers to complex problems, and we love working with brands who feel the same.

Do Well, Do Good

We’ve got nothing but gratitude for our clients and community, and we pledge to give back whenever and however we can. We believe that as a profitable business, we have the opportunity— and responsibility— to lead. We donate our time, services and a portion of our profits to the causes we care about.

Mind the Little Things

The big picture is crucial, of course, but it’s the little things that make a marketing campaign truly special. Just the same,  the devil’s in the details, and you can never be too careful, especially with digital marketing. That’s why we always go the extra mile for our clients, whether they’re large, small, or somewhere in-between.

Win, Win, Win, Win

Create solutions where the company wins, the client wins, the customer wins and the community wins. Marketing should be about more than just selling a product or service— it can and should be a force for good in our lives, reminding us what’s really important. 

Add the Saltworks Touch

Cultivate meaningful strategies, authentic brands and real relationships — but lighten up! We work with brands we really dig, and people who not only believe in what they do, but have fun doing it, too. We pledge to be seriously enthused about your business, but we’ll never take ourselves too seriously.


If you’re a member of the press and interested in Esther’s take, please email her assistant, Joyce.

Curious About Our Work?

As your inbound marketing agency, we’ll take care of the heavy lifting so you can focus on what you do best: growing your business.